En el marco de la primera premiación del Festival Internacional Cannes Lions, México sumó dos Leones dentro de la categoría Pharma.
En ella, las agencias Flock México y Leo Burnett México triunfaron en la categoría. Horacio Navarro, CEO de la agencia Leo Burnett, indicó que el reciente logro cosechado en el Festival Cannes Lions, en Francia, representa un gran logro para el equipo de trabajo, ya que es la cosecha de un esfuerzo que se ha visto reflejado a través de todas sus áreas.
En tanto, Flock México, también consiguió un galardón, pero en el resto del mundo estos son los ganadores de la categoría:
Title | Marca | Agencia | País | Prize |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
THE TRAFFICKING EXAM | POLARIS | AREA 23, New York | USA | Gold Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Gold Lion |
VR VACCINE | HERMES PARDINI | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS, Mumbai | INDIA | Silver Lion |
LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS, Mumbai | INDIA | Silver Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
KNOW YOU AGAIN | BAIDU | F5, Shanghai | CHINA | Silver Lion |
THE FIN | NORTHWELL HEALTH | J. WALTER THOMPSON, New York | USA | Silver Lion |
VR VACCINE | HERMES PARDINI | OGILVY BRASIL, São Paulo | BRAZIL | Silver Lion |
IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH, New Delhi / McCANN WORLDGROUP INDIA, Mumbai | INDIA | Silver Lion |
SPLIT SECOND | BOEHRINGER INGELHEIM | McCANN HEALTH, New York | USA | Bronze Lion |
ALIEN | MOLLIE BIGGANE MELANOMA FOUNDATION | AREA 23, New York | USA | Bronze Lion |
MAP #1 | MIRACLE FLIGHTS | AREA 23, New York | USA | Bronze Lion Campaign |
MAP #2 | MIRACLE FLIGHTS | AREA 23, New York | USA | Bronze Lion Campaign |
PUSH | MERCK | MATTER UNLIMITED, New York | USA | Bronze Lion |
THE RECORD PLAYER WITH TYPE 2 DIABETES | ASCENSIA DIABETES CARE | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
THE VHS TAPE WITH TYPE 1 DIABETES | ASCENSIA DIABETES CARE | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
THE INSTANT CAMERA WITH TYPE 2 DIABETES | ASCENSIA DIABETES CARE | CDM LONDON | UNITED KINGDOM | Bronze Lion Campaign |
AVIATION | ROCHE | LANGLAND, Windsor | UNITED KINGDOM | Bronze Lion |
TALKING HANDS THERAPY | MEXICAN FOUNDATION FOR RHEUMATIC PATIENTS | FLOCK, Mexico City | MEXICO | Bronze Lion |
PHANTOM LIMB THERAPY | SAMSUNG | LEO BURNETT MÉXICO, Mexico City | MEXICO | Bronze Lion |
SIGN THERAPY | ME MUEVO FOUNDATION, SORDOS CHILENOS FOUNDATION | PROLAM Y&R, Santiago | CHILE | Bronze Lion |
CHAT YOURSELF | ITALIA LONGEVA – ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | Y&R ITALIA, Milan | ITALY | Bronze Lion |