This exclusive half-day event will gather top B2B marketers, creative leaders, and industry decision-makers for networking, insights, and pivotal discussions shaping the future of B2B marketing.
LinkedIn has been confirmed as the headline partner of the summit, with Stein IAS joining as a supporting partner. The event will tackle key topics like the role of creativity in enhancing brand reputation, the power of influence and connections in B2B, and how creativity gives businesses a competitive edge in the B2B space.
In addition, LinkedIn has been named the official LIONS B2B Partner for the 2025 Festival. This partnership will amplify the presence of B2B creativity across the Festival, providing a dedicated platform to celebrate excellence in B2B marketing — a crucial driver of the global economy.
Simon Cook, CEO of LIONS, explained:
“To put this into perspective, the Creative B2B Lions category was officially launched in 2022, though discussions began as early as 2013. Over time, we saw more B2B campaigns winning Lions, and there was a growing consensus in the industry that it deserved its own space. Now entering its fourth year, this award sets the creative standard in a sector that’s growing rapidly — with global B2B digital ad spend projected to almost triple its pre-pandemic level by 2026. Launching the LIONS B2B Summit is the natural next step to bring the global B2B community together in Cannes.”
“We’re thrilled to have LinkedIn as our official partner for 2025. Since the launch of the B2B Lions, LinkedIn has been a key supporter, helping highlight and celebrate creativity and effectiveness in the B2B space.”
Matthew Derella, VP of LinkedIn Marketing Solutions, added:
“We’re honored to be the first official LIONS B2B partner at Cannes Lions 2025 and to lead the inaugural B2B Summit. This partnership will spotlight the stories, insights, and big ideas driving transformation in advertising and commercial success. With a global community of over 1 billion LinkedIn members, we’re uniquely positioned to support and grow the B2B ecosystem.”
Jessica Jensen, LinkedIn’s Chief Marketing and Strategy Officer, will deliver the opening and closing remarks at the Summit. Other featured speakers include:
- Valerie Beauchamp, VP, Global Head of Agency Development & Marketer Education, LinkedIn
- Michael Aimette, EVP, Chief Creative Officer, FCB New York
- Bridget Evans, Global Head of Business Marketing, Spotify
- Dr. Marcus Collins, Marketing Professor, University of Michigan
- Tom Stein, Chairman and Chief Brand Officer, Stein IAS
- Jim Lesser, Chief Brand Officer, ServiceNow
During the Festival, LinkedIn will take over the rooftop of the Carlton Cannes Hotel, turning it into a vibrant hub for B2B marketers, brands, and agency partners to connect, share ideas, and immerse themselves in thought leadership. The space will host a full lineup of panels, stage talks, and immersive experiences — especially focused on video content and B2B influencers — to highlight emerging trends in B2B creativity.
