Sanrio, the renowned Japanese brand known for its kawaii style and the creator of Hello Kitty, Cinnamoroll, Keroppi, and Kuromi, has launched voting for its 2025 character ranking. Featuring 90 Sanrio characters, this competition becomes a true global celebration that encourages fans from around the world to vote for their favorite character. It also offers the chance to discover new creations and personalities, adding variety and excitement to Sanrio’s extensive family.

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How to vote in the Sanrio 2025 ranking?

Hello Kitty is undoubtedly one of Sanrio’s most beloved characters. Created in 1974, she has remained popular over time thanks to her adorable design and message of friendship. Kuromi, on the other hand, has become a recent sensation thanks to her bolder, rebellious image, which makes her stand out among so many characters. Both are strong contenders to top this year’s ranking, along with Cinnamoroll, who currently holds the number 1 spot.

Voting will be open from April 10 to May 25. Those who wish to participate can do so in two ways:

• Online: by visiting the site ranking.sanrio.co.jp/en/
• In person: at all Sanrio stores and Cafés, and for the first time, at all Hot Topic locations.

Those who vote in person will receive a sticker that says “I Voted,” while supplies last. This initiative seeks to encourage participation and connection among Sanrio fans around the world, creating a festive atmosphere that coincides with the 40th anniversary of the competition.

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Trip to Japan to attend Sanrio FES 2025

In addition to choosing their favorite character, participants will have a chance to win a trip for two to Japan. The grand prize includes attendance at the final event of the Character Ranking at Sanrio FES 2025, which will take place on June 29. Sweepstakes details will be announced on April 25, and the winner’s name will be revealed shortly after voting ends, on May 25. To enter, follow the steps provided on hottopic.com starting on the indicated date.

Who are the 90 Sanrio characters for 2025?

1. Cinnamoroll (No. 01)
2. Pochacco (No. 02)
3. Kuromi (No. 03)
4. Pompompurin (No. 04)
5. Hello Kitty (No. 05)
6. My Melody (No. 06)
7. Kerokerokeroppi (No. 07)
8. Hangyodon (No. 08)
9. Tuxedosam (No. 09)
10. Little Twin Stars (No. 10)
11. Ahirunopekkle (No. 11)
12. Cogimyun (No. 12)
13. Bad Badtz-Maru (No. 13)
14. Hanamaruobake (No. 14)
15. Wish Me Mell (No. 15)
16. Gudetama (No. 16)
17. My Sweet Piano (No. 17)
18. Kirimichan. (No. 18)
19. Corocorokuririn (No. 19)
20. U・SA・HA・NA (No. 20)
21. Gaopowerroo (No. 21)
22. Show by Rock!! (No. 22)
23. Marumofubiyori (No. 23)
24. Marroncream (No. 24)
25. Kabukinyantaro (No. 25)
26. Yoshikitty (No. 26)
27. Minnanotābō (No. 27)
28. Dear Daniel (No. 28)
29. Charmmykitty (No. 29)
30. Pokkyokuten (No. 30)
31. Bonbonribbon (No. 31)
32. Lloromannic (No. 32)
33. Hello Mimmy (No. 33)
34. Sugarbunnies (No. 34)
35. Maimaimaigoen (No. 35)
36. Jewelpet (No. 36)
37. Petapetaminilian (No. 37)
38. Nya・Ni・Nyu・Nye・Nyon (No. 38)
39. Littleforestfellow (No. 39)
40. Tiny Chum (No. 40)
41. Cheery Chums (No. 41)
42. Patty & Jimmy (No. 42)
43. Osarunomonkichi (No. 43)
44. Hagurumanstyle (No. 44)
45. Aggretsuko (No. 45)
46. Chococat (No. 46)
47. Goropikadon (No. 47)
48. Adorozatorumary (No. 48)
49. PataPataPeppy (No. 49)
50. Mewkledreamy (No. 50)
51. Buddyeddy (No. 51)
52. Marshmallowmitainafuwafuwanyanko (No. 52)
53. Ichigoman (No. 53)
54. Beatcats (No. 54)
55. Kashiwankomochi (No. 55)
56. Paupipo (No. 56)
57. Freshpunch (No. 57)
58. Rilu Rilu Fairilu (No. 58)
59. Strawberry King (No. 59)
60. Zashikibuta (No. 60)
61. Hummingmint (No. 61)
62. Caribadix (No. 62)
63. Pankunchi (No. 63)
64. Umeya Zakkaten (No. 64)
65. Pokopon’s Diary (No. 65)
66. Noranekoland (No. 66)
67. Kumamilen (No. 67)
68. Kusuri no Fukutaro (No. 68)
69. Sugarminuet (No. 69)
70. Bosanimal (No. 70)
71. The Vaudeville Duo (No. 71)
72. Rururugakuen (No. 72)
73. We Are Dinosaurs! (No. 73)
74. Mellotune (No. 74)
75. Shinkaizoku (No. 75)
76. Winkipinki (No. 76)
77. Taraiguma no Landry (No. 77)
78. The Runabouts (No. 78)
79. Tenorikuma (No. 79)
80. Bunny & Matty (No. 80)
81. Nyokki & Penne (No. 81)
82. Puwawa (No. 82)
83. Seven Silly Dwarfs (No. 83)
84. Tiny Poem (No. 84)
85. Pannapitta (No. 85)
86. Risuru (No. 86)
87. Sportingbears (No. 87)
88. Cherinacherine (No. 88)
89. Pandapple (No. 89)
90. Sweetcoron (No. 90)

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