In 2022, Starbucks surprised Peanuts fans with an exclusive collection that brought together Snoopy and his friends with the world of coffee. This product line, launched in Japan, featured designs inspired by happiness and connection, with the beloved characters wearing the distinctive Starbucks green apron and enjoying beverages like Frappuccinos.
At that time, Starbucks highlighted that the Snoopy collection created a joyful experience that immediately resonated with the public.
The collection was released in two phases: the first, on September 28, 2022, included accessories such as tumblers, t-shirts, and caps, while the second, on October 5, introduced stainless steel bottles and exclusive mugs. This strategy successfully strengthened product demand among collectors and Peanuts enthusiasts, who quickly sold out the stock in Starbucks Japan’s online store.
What do we know about the new Starbucks and Snoopy collection in 2025?
Three years after the success of their first collaboration, Starbucks and Peanuts might repeat the formula with a new collection in 2025. Although the coffee company has yet to make an official announcement, expectations are soaring, especially since this year marks Snoopy’s 75th anniversary.
The celebration of the beloved beagle has led various brands to join in with special editions in fashion, accessories, and collectibles. Starbucks, as one of the most anticipated collaborations, could present a new line featuring exclusive designs once again showcasing the beloved Peanuts characters enjoying the Starbucks universe.
READ ALSO. What does Snoopy symbolize, and what message does the beloved Peanuts character convey?
Will the Snoopy X Starbucks collection arrive in Mexico?
So far, there is no official confirmation that the upcoming Starbucks and Peanuts collection will arrive in Mexico. However, leaked images of the products that could be part of this special edition have started circulating on social media. Among the highlighted items are cups, mugs, and tumblers decorated with illustrations of Snoopy, Charlie Brown, and Woodstock.
Some of the leaked images on social media show import labels on the cups by Alsea, the Mexican company that operates the Starbucks franchise in Mexico, confirming that this collection will be sold in the country.
READ ALSO. Starbucks x Snoopy in Mexico: These are the cups that might be released
Mexican fans have expressed their desire for Starbucks to expand the collection’s distribution to other countries, as previous editions were only available in markets like Japan, where the company has over 1,700 stores.
Why are Starbucks X Peanuts products so coveted?
Starbucks collections inspired by Peanuts have proven to be a global phenomenon with great appeal for collectors. The exclusive designs, nostalgia for the characters, and high product quality make each release highly sought after.
In past editions, cups and mugs have been so popular that they sold out within hours. The combination of coffee culture and the charm of Peanuts has created a significant impact, leading fans to seek out this merchandise on resale platforms at much higher prices than the original retail value.
What breed is Snoopy in real life?
Snoopy belongs to the Beagle breed, one of the most popular dog breeds in the world. Beagles are medium-sized dogs known for their keen sense of smell, boundless energy, and friendly temperament. They are often used as hunting dogs due to their strong scent-tracking abilities.
Although Snoopy’s design in Peanuts is stylized and simplified, he retains some characteristic Beagle traits, such as his long ears and curious expression. However, unlike real Beagles, Snoopy has developed a series of human-like characteristics, such as walking on two legs, dancing, and writing stories on his typewriter.
Starbucks statistics in Mexico
- Starbucks is the leading coffee chain in Mexico, holding a 48% market share in 2023.
- The company had 820 stores in the country in 2023, a significant growth from its initial 4 stores in 2002.
- Regarding loyalty programs, Starbucks Rewards Mexico had 1.2 million loyal customers as of June 2024.
- The ready-to-drink coffee market in Mexico is projected to reach revenues of $106.42 million in 2024, with an expected annual growth of 4.91% until 2029.
- Meanwhile, the instant coffee market in Mexico is estimated at $2.18 billion for 2024, with an expected annual growth of 13.12% until 2029 in the e-commerce segment.
- 38% of coffee consumers in Mexico have high annual household incomes, and 16% are innovators or early adopters of new products.
SOURCE: Statista
