Reebok announced the launch of a high-performance golf footwear and apparel collection, which will include items for both men and women. If you practice this sport, here’s what you need to know about its cost, availability, and everything else related to it.
What does the new Reebok golf footwear and apparel collection include?
This new collection will include the Nano Golf, Question Golf, and OG Pump models, which will be available in unisex sizes. The brand also plans to release women-specific models in upcoming seasons. As for the apparel line, it will focus on performance, featuring design elements tailored for versatility both on and off the course.
“We are proud to relaunch Reebok in the high-performance golf category, combining Reebok’s legacy on the course with our latest high-performance innovations. Our Reebok Golf franchise is designed for every athlete, with the goal of making the sport more accessible for all, with products offering top-quality high-performance support at a fair price,” said Tal Short, Reebok’s product director, in a statement.
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How much will the new Reebok golf collection cost?
While the price for the apparel has not yet been specified, the footwear models will range from $130 to $200:
- Nano Golf: $130
- Question Golf: $180
- OG Pump Golf: $200
When will the new Reebok golf collection be released?
This new golf footwear and apparel collection will be available in stores nationwide starting March 25, 2025. Reebok Golf will also debut online through the brand’s website and on Amazon.
Reebok’s return to golf
Reebok is making its return to golf as part of its efforts to redefine its identity as a brand focused on team sports apparel and footwear. This image had largely faded during the time Adidas owned the brand, during which it was primarily positioned as a fitness label.
Since Authentic Brands Group took over Reebok after Adidas sold it in 2022, the company has been working to strengthen its presence in various sports, including tennis, basketball, football, and baseball. This has been achieved through new collection launches and celebrity partnerships.
In February of this year, the brand unveiled its first high-performance basketball shoe in over ten years, called Engine A, and plans to carry out a global marketing campaign featuring prominent WNBA talents, such as Angel Reese and Lexie Brown, among others.
As for its entry into golf, Reebok has designed a strategy aimed at attracting both professional players and young enthusiasts who have discovered an interest in golf during and after the pandemic, a period when outdoor activities became increasingly important.
Golf has sparked growing interest in various fashion trends, and Reebok intends to capitalize on this wave by aligning itself with Bryson DeChambeau, one of the emerging stars of professional golf.
Reebok’s history
Reebok’s history dates back to 1895 in Bolton, England, when Joseph William Foster began creating spiked shoes aimed at improving athletes’ performance. This innovative approach led to the creation of the company J.W. Foster and Sons.
In 1958, Foster’s grandsons, Jeff and Joe, established the Reebok brand, a name derived from Afrikaans, meaning “antelope” or “gazelle,” symbolizing speed and grace.
During the 1980s, Reebok became a leader in the sports footwear sector, notably with the launch of the Freestyle aerobic shoes, which set a new trend in the fitness world. Since then, Reebok has continued to innovate and grow, having been acquired by Adidas in 2005, while still maintaining its commitment to performance and design.
