Mattel announced the launch of new products from the Barbie and Hot Wheels lines, which will soon be available in stores worldwide for the enjoyment of children and collectors of these iconic toy brands.
The company will showcase the new toys through Mattel Creations Revealed 2025, which already has a set date. Here’s all you need to know about this event, which promises big announcements and surprises. Take note!
When will Mattel Creations Revealed 2025 be held?
According to the company, Mattel Creations Revealed 2025 will take place on Thursday, March 6. Along with the live broadcast, the new brand items will be available for purchase.
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What products will be presented at Mattel Creations Revealed 2025?
The items in this collection are still a mystery; however, big news is expected from Barbie and Hot Wheels. There will also be designer announcements for various brands.
Barbie and Hot Wheels are not the only lines with new products; other iconic brands will also be launching new items. Among them are:
- Little People Collector
- WWE
- UNO
- Masters of the Universe
- Monster High
When and at what time will Mattel Creations Revealed 2025 be held?
The Mattel Creations event will be broadcasted on its official website Mattelcreations.com. The presentation will begin at 09:00 AM PT, with each brand having a designated time. Here’s the schedule:
- 09:00 AM – Start
- 09:07 AM – UNO
- 09:20 AM – Monster High
- 09:33 AM – Little People Collector
- 09:47 AM – Barbie
- 10:01 PM – Masters of the Universe
- 10:15 PM – WWE
- 10:29 PM – Hot Wheels
- 10:43 PM – Mattel Creations
Mattel 2025 Releases
In addition to what will be presented at Mattel Creations Revealed 2025, the company recently announced the release of other products coming throughout the year. Among the novelties is the limited edition Ruby collection to celebrate its 80th anniversary.
Fans and collectors will be able to acquire these exclusive items starting in the spring of 2025. The products included in this new limited edition collection are:
- Barbie Mattel 80
- Barbie Signature
- Polly Pocket
- UNO Ruby Red Edition
- Magic 8 Ball Ruby Red Edition
- Hot Wheels Pop Culture Kool Kombi
- Hot Wheels Core 80th Anniversary 5-Pack
- Thomas & Friends Small Locomotive Number 80
- Fisher-Price Chatter Red Phone
At the end of January, Mattel also revealed the arrival of a new brand in the construction toy category called Mattel Brick Shop, a line of brick-based sets that will compete with Lego and will be available for sale starting in May of this year.
Mattel’s History
In 1945, Elliot and Ruth Handler started their journey in the furniture sales and manufacturing business. After the success of their company, Elliot partnered with Harold Matson to found a frame manufacturing company, which they named Mattel Creations.
Thanks to their experience in furniture, they began producing furniture for dollhouses. Upon realizing that this product line was much more profitable, they decided to redirect their focus to toy creation, which led to the birth of one of the world’s largest toy companies.
What was Mattel’s first toy?
In 1947, the company introduced its first major success: the Uke-A-Doodle, a musical instrument for children created to make music more fun and interactive.
What brands belong to Mattel?
With 80 years of history as a global leader in toys and family entertainment, the company owns one of the most iconic brand portfolios in the world. Among the most popular brands of the franchise are:
- Barbie
- Hot Wheels
- Fisher-Price
- American Girl
- Thomas & Friends
- UNO
- Masters of the Universe
- Matchbox
- Monster High
- MEGA
- Polly Pocket
