Through Social Media, the Late Mexican Singer Juan Gabriel Gains Attention After His Sam’s Club Membership is Shared.

Many brands have strategies aimed at boosting customer loyalty, and one example is memberships, which allow brands to establish a closer relationship with their clients. By offering benefits such as special discounts, early access to products, exclusive content, or personalized experiences, companies make consumers feel valued and part of a community.

According to Zendesk data, this is known as customer loyalty, and it’s one of the most cultivated goals by organizations. In fact, these strategies can lead to a 5% increase in customer retention and generate 25% more profits, according to a study by Bain & Company.

Was Juan Gabriel a Loyal Sam’s Club Customer?

It was through a post on the social media platform X that a man shared what the late Mexican singer Juan Gabriel looked like on his Sam’s Club membership card.

“You’ll never look as good in an ID photo as Juanga does on his Sam’s Club card,” reads the post, which quickly went viral.

The post shows the membership card with a photo of a young and striking Juan Gabriel, posing as if he’s blowing a kiss to the camera.

Amid the online conversation, many are wondering if it’s a real document, but there’s no definitive answer—just another post from the same person claiming that the source is the El Paso Museum of History in Texas, USA, along with another image to support this claim.

Fuente: Museo de historia del Paso Tx.
Otra cosa que nunca tendremos, nuestra id en un museo. Bendito Juanga. pic.twitter.com/qznLdtNZtt

— Old Man Coyote (@ElBadiablo) February 8, 2025

This viral case highlights how brand loyalty strategies continue to grow, especially across various industries. Examples like Amazon Prime, Starbucks Rewards, and Sephora Beauty Insider demonstrate the success of this approach. These brands have created membership programs that not only offer tangible benefits but also reinforce their value proposition and strengthen emotional bonds with their customers.

Thus, memberships not only benefit customers by offering exclusive perks, but they also represent a powerful strategy for brands looking to strengthen loyalty, improve profitability, and gain valuable insights about their audience. In a market where differentiation is key, investing in membership programs can make the difference between a fleeting business relationship and a lasting connection with consumers.

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