After the announcement by the President of the United States, Donald Trump, to impose a 25 percent tariff on all products from Mexico, the Mexican and Latino communities have started a boycott against major U.S. companies. One of the most affected has been Coca-Cola, and here’s why.
Through various social media platforms, a movement called the Freeze Latino Movement has started, calling for the consumption of only Mexican products and urging people to stop buying brands that have turned their backs on Latinos, such as the soda company.
Latinos are asking to stop buying Coca-Cola
The anger of Latinos toward Coca-Cola has gone viral on social media in recent days, with many even calling for people to stop buying this brand and instead consume Pepsi from now on.
🇲🇽Sigue el boicot a Coca-Cola 🇲🇽🤣
Mexicano en EEUU, le manda mensajito a la traidora @CocaCola y se va con la competencia @pepsi.🤣🤣
La Coca-Cola que apoya a @POTUS y que mandó a @ICEgov a deportar a nuestros hermanos migrantes.
Que siga el boicot.🤣🤣#MexicoPuebloUnido pic.twitter.com/FjrG2M5isO
— Albert_Rudo (@Albert_Rudo) February 3, 2025
But why the fury toward the company? It all started when it began circulating that Coca-Cola had laid off thousands of Latino employees in Texas, who were later detained and deported by U.S. authorities during raids ordered by President Donald Trump.
BOICOT A COCA COLA 🚫
Coca Cola no solo ayudó a Mr. 🍊 a llegar a la presidencia y sigue financiando la guerra en G🅰️Z🅰️, sino que está colaborando para deportar migrantes.
Ni una pinche coca más a consumir en México, para de paso mejorar nuestra salud.pic.twitter.com/mHI0arLml4— Laura Ulloa 🇲🇽🇵🇸 (@LauraUlloa_CUN) February 1, 2025
So far, the company has not indicated whether this is true or false, but in the meantime, the Latino community has orchestrated a boycott against it, which will undoubtedly affect the company’s sales.
BOYCOT a Coca Cola!! Le ha dado la espalda a los mexicanos!! NO LA CONSUMAS!!👇🏼👇🏼👊🏻👊🏻🇲🇽🇲🇽♥️♥️ pic.twitter.com/CNiAWXGXjY
— Victor F.Escobedo (@vifex) February 1, 2025
Another reason fueling the animosity toward Coca-Cola is related to the fact that President Donald Trump’s favorite drink is Diet Coke. In fact, the brand even gifted him a special edition bottle to commemorate the start of his second term.
#ÚLTIMAHORA 💥BOOM 💥
❔Coca-Cola❔
EN ÉSTOS MOMENTOS.👇
🌐Ustedes ya tomaron su Pepsi, muchachos❔😆 pic.twitter.com/vhDOYiut27— #DC’AMARGO🪽 (@alexiaislasalv) February 5, 2025
How much Coca-Cola is consumed in Mexico?
Currently, Coca-Cola is the most widely consumed soft drink brand both in Mexico and all of Latin America. In Mexico, the annual per capita consumption of this beverage reaches approximately 160 liters, while in the United States, the average is around 100 liters per person per year.
What is the Freeze Latino Movement?
This initiative encourages abstaining from consuming products from U.S. brands and avoiding their retail chains. The Freeze Latino Movement aims not only to affect large corporations but also to highlight the importance of the Latino community in the U.S. economy.
By preferring to shop at local businesses and support Latino-owned ventures, participants aim to send a clear message to the Trump administration about the impact of its policies.
Which companies and brands would the Freeze Latino Movement affect?
The organizers of this movement have called on the entire Latino community to avoid shopping at retail chains such as Walmart and Costco, as well as various restaurants, including Starbucks and McDonald’s.
Other brands included in the boycott are:
- Amazon
- Marshalls
- Target
- Home Depot
- Sam’s Club
- Ace Hardware
- HomeGoods
- Wendy’s
- Dairy Queen
- Baskin Robbins
- Ford
- Tesla
- Toyota
- John Deere
- Goya
- Meta
