The Super Bowl is not only the most-watched sporting event of the year but also the most coveted advertising showcase for brands. Each year, millions of viewers worldwide eagerly anticipate not just the game but also the commercials that debut during this massive event. It has now been revealed that Google Workspace will make its debut on this stage with an ad praising Artificial Intelligence (AI).
According to Statista, with costs surpassing $7 million for a 30-second commercial in 2024, brands aim to make an impact through creativity, emotions, and innovative strategies that generate conversation and engagement on social media.
For 2025, advertisers have embraced strategies that combine technology, nostalgia, and a strong commitment to inclusion and sustainability values. Among the most notable trends is the use of artificial intelligence in commercial production, the participation of celebrities, and the return of iconic characters that appeal to consumer nostalgia.
Additionally, automotive brands have chosen to promote their vision of the future with commercials highlighting electrification and autonomous driving, while technology brands have focused their messaging on artificial intelligence and its impact on everyday life. Meanwhile, food and beverage companies continue to rely on comedy and emotions to connect with their audience.
What is Google Workspace’s ad about?
Google, one of the most recognized names in the world, is taking a small-scale approach to one of the brand’s upcoming commercials set to air during Super Bowl 59.
In recent years, the tech company has used Super Bowl ads, and this time, its artificial intelligence technology, Gemini, will take center stage.
This year, Google is highlighting 50 local businesses—one from each U.S. state—that use Google Workspace and Gemini technology to help grow their businesses.
The campaign, “50 Teams, 50 Stories,” will feature an ad showcasing a local business from each state that utilizes Gemini for its brand. Other states will see a showcase of another company from their area.
For this year, Google released a 30-second teaser before game day, which will air during the matchup between the Kansas City Chiefs and the Philadelphia Eagles on Sunday, February 9.
Additionally, to launch the campaign, Google has also introduced a website featuring the 50 small business owners and their respective local ads.
Google is not the only brand already revealing its ads for the major sporting event. For instance, Hellmann’s recreated a scene from the movie When Harry Met Sally. Thirty-five years later, the original actors reunited for the commercial.
The mayonnaise brand’s commercial pays tribute to the film’s 35th anniversary and coincides with its recent inclusion in the National Film Registry. In the ad, the protagonists—now over three decades older—recreate the famous scene with a culinary twist.
Thus, we see how the Super Bowl remains a benchmark for advertising, proving that in an era dominated by digital platforms, live television still has the power to bring millions of people together and provide massive brand impact. With multimillion-dollar investments and fierce competition, advertisers continue exploring innovative ways to captivate an increasingly demanding and engaged audience.
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