Publicis Groupe kicks off 2025 with a revolutionary move in the advertising industry: the creation of Leo, a new constellation that unites the forces of Publicis Worldwide and Leo Burnett under the concept “The Power of One.” This announcement marks a milestone in addressing the demands for transformative creativity in an increasingly digital world.
Uniting Two Creative Forces
The merger of Leo Burnett, known for its human-centered approach, and Publicis Worldwide, a symbol of transformation and leadership, has resulted in a global force composed of 15,000 creative minds across 90 countries. With a combined track record of over 400 creative awards, this new entity promises personalized solutions and connected brand experiences powered by the integration of data, technology, and media.
Visionary Leadership
Leo’s leadership will be spearheaded by:
- Marco Venturelli and Agathe Bousquet as co-presidents.
- Gareth Goodall, who will take on the role of Chief Strategy Officer.
- Andrew Bruce, CEO of Publicis Groupe Canada, who will also serve as Chairman of Leo North America.
This team, which previously led Publicis Conseil to win the recognition of Cannes Lions 2024 Agency of the Year, is committed to building a global creative community that operates locally to meet the unique needs of each market.
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Innovation in the AI Era
In the words of Marco Venturelli, “While we now have advanced tools to understand and connect with people, creativity remains a human and complex process.” Leo aims to balance this dynamic by leveraging the best of technology without losing the human touch. This approach enables large-scale creation of tailored models for the world’s leading global brands.
Arthur Sadoun, CEO of Publicis Groupe, emphasized that this integration does not mean the disappearance of iconic identities but rather the strengthening of solid agency cultures. “Leo represents collaboration, access to capabilities, and big ideas from creative minds that impact our clients’ businesses,” he commented.
In addition to integrating Publicis Worldwide and Leo Burnett, Leo joins a renowned creative portfolio that includes agencies such as Saatchi & Saatchi, BBH, and Le Truc. This unified model provides clients with direct access to a unique ecosystem of data, media, and technology.
About Publicis Groupe
Publicis Groupe is a global leader in communication, present in over 100 countries and employing 103,000 professionals. With activities focused on communication, media, data, and technology, its mission is to facilitate digital and marketing transformation for its clients through a unified organization.
The creation of Leo marks a new era for global creativity, where the combination of data, technology, and human talent redefines brand experiences. With a focus on collaboration and innovation, Publicis Groupe once again demonstrates why it is an undisputed leader in the advertising industry.
