This Christmas will mark a historic moment in the evolution of Netflix as an entertainment platform. For the first time, the streaming giant will broadcast live NFL games, solidifying its commitment to exploring sports content. This milestone highlights the importance of the NFL’s Christmas games and underscores Netflix’s dedication to diversifying its content offerings.
What are the NFL Christmas games Netflix will broadcast?
The doubleheader will feature the Kansas City Chiefs, Super Bowl LVIII champions, facing the Pittsburgh Steelers.
Later, the Baltimore Ravens will take on the Houston Texans at 3:30 pm Mexico time (4:30 pm ET).
Both matches will be produced by CBS Sports and available to all Netflix subscribers at no additional cost.
Netflix and its sports venture
Netflix has gradually ventured into the sports field, with acclaimed documentaries like “Drive to Survive” and “The Last Dance,” which have captured global audiences.
However, broadcasting live NFL Christmas games is a bold and definitive step. Why now? The answer lies in the search for new audiences and solidifying its position as the undisputed leader in entertainment.
The NFL is one of the most popular sports leagues in the world, with a passionate and loyal fan base. By integrating these events into its offerings, Netflix opens up to a massive market and diversifies its content, providing a more complete and engaging experience.
The NFL, with its ability to attract massive audiences, offers Netflix the opportunity to capture new market segments and compete with platforms like Amazon Prime and ESPN+.
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What surprises does Netflix have in store for this day?
The Christmas game experience will go beyond sports. Mariah Carey will open the day with a performance of her classic “All I Want for Christmas Is You,” while Beyoncé will headline the halftime show during the Ravens vs. Texans game. This event marks the first time Beyoncé will perform live songs from her album “Cowboy Carter.”
A 360° Marketing Campaign: Beyond the screen
Netflix’s strategy to promote the NFL Christmas games has been ambitious and comprehensive. From blimps flying over key cities to hot chocolate trucks at sporting events, the platform has generated excitement and kept audiences engaged. The involvement of Netflix talents, such as the stars of Cobra Kai, and movie stars like Jamie Foxx and Cameron Diaz, creates synergy among its franchises and amplifies the message.
These actions have created excitement among fans, who also had the chance to win tickets to the games and free Netflix subscriptions.
The event also features the participation of major commercial partners such as Google Pixel, FanDuel, Verizon, Snickers, Johnnie Walker, and Call of Duty. FanDuel, for example, will present betting analysis and predictions in custom segments before the games. Verizon, on the other hand, will sponsor the event’s opening, reinforcing the innovative nature of this partnership.
From a marketing perspective, Netflix’s foray into sports broadcasting could change the game. Integrating live events with its on-demand content offering opens a new era of possibilities for user loyalty. It also highlights how streaming platforms are evolving to capture traditional TV audiences.
Where and how to watch the games on Netflix?
To enjoy the NFL Christmas games, users only need an active Netflix subscription. The broadcast will be available globally, offering an uninterrupted experience with the platform’s distinctive quality. At 12:00 pm Mexico time (1:00 pm ET), the Chiefs vs. Steelers game will kick off, followed by the Ravens vs. Texans at 3:30 pm Mexico time (4:30 pm ET).
