Cyber Monday 2024 is one of the most significant e-commerce events of the year, not only because of the sheer number of products on sale but also due to the massive participation of consumers.
With record-breaking sales figures and millions of shoppers ready to seize promotions, this day promises to be a key date for Amazon and other retailers.
When Does Cyber Monday 2024 Start on Amazon?
Cyber Monday 2024 will take place on December 2, starting at 12:00 a.m. (local time). Amazon, one of the e-commerce giants, will activate thousands of offers across various categories from the very first minute of the day, with exclusive promotions for its Amazon Prime members.
What Time Does Cyber Monday 2024 End?
The official event ends at 11:59 p.m. on the same day. However, it is common for some offers to extend into the following days under the “Cyber Week” banner. Nonetheless, the most attractive deals usually sell out within the early hours.
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The Commercial Impact of Cyber Monday
Cyber Monday is not just a shopping day; it is a strategic date that marks the peak of the online sales season. Below are statistics from the Statista dossier that highlight the event’s relevance:
Consumer Participation:
- In 2024, more than 183 million Americans are expected to shop during Thanksgiving weekend, including Black Friday and Cyber Monday.
- Specifically on Cyber Monday, approximately 72.3 million people plan to make purchases, making it the second most popular shopping day of the weekend.
Online Sales Volume:
- In 2023, this day generated a record-breaking $12.4 billion in sales in the United States alone, representing a 6.8% increase compared to the previous year.
- In 2024, sales are projected to exceed $13 billion, driven by the growth of mobile commerce and exclusive discounts.
Most Popular Categories:
- Consumers prioritize purchases in technology (34%), apparel (28%), and home goods (22%), according to a survey by the National Retail Federation.
- Amazon devices, such as the Echo Dot and Kindle, are often among the best-selling items.
Spending Trends:
- Over 43% of U.S. consumers plan to participate in Cyber Monday promotions, making it the most popular online event of the season.
- The average spending per person during this period is $199, with 5% of shoppers planning to spend more than $300.
How to Make the Most of Amazon Deals on Cyber Monday 2024
- Create a Wish List
Add the products you’re interested in to your Amazon wish list before the event. This will allow you to quickly check if they are on sale. - Enable Notifications
Download the Amazon app and enable notifications to receive alerts about deals on the products in your list. - Subscribe to Amazon Prime
Prime members get early access to certain promotions. A temporary subscription could make all the difference for popular items.
