In celebration of Veterans Day 2024, Starbucks is once again showing its commitment to honoring U.S. veterans, active military members, and their families. As a company known for its dedication to community support, Starbucks is offering exclusive deals and demonstrating its ongoing support for the military community in various ways. Here’s everything you need to know about the Starbucks Veterans Day deal, the initiatives in place, and their significant partnerships with veteran service organizations.
What is the Starbucks Veterans Day deal for 2024?
On November 11, 2024, Starbucks will be offering a free tall (12-ounce) brewed coffee, hot or iced, to all veterans, active-duty military service members, and military spouses at participating Starbucks stores and licensed locations in the U.S.
This simple yet meaningful gesture is Starbucks’ way of saying “thank you” to those who serve and their families for their dedication and sacrifices.
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Starbucks has a long-standing tradition of honoring the military community. “As a people-first company, Starbucks is committed to enhancing the lives of all who touch the business and contributing positively to every community.”
Since 2013, Starbucks has taken active steps to support veterans and their families by hiring over 40,000 veterans and military spouses, providing relocation services, mental health support, and more.
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How does Starbucks support the military beyond Veterans Day?
Starbucks has gone above and beyond to support the military community in meaningful ways, including:
- Hiring Initiatives: Starbucks has hired more than 40,000 veterans and military spouses since 2013.
- Military Family Stores: These special Starbucks stores, located near military bases, serve as gathering places for military families, veterans, and the community, promoting connections and support.
- Financial Support: Starbucks will donate $200,000 to the Elizabeth Dole Foundation and Wounded Warrior Project this year. These donations will support programs that provide mental and brain health services, career counseling, physical health and wellness programs, and more.
Who benefits from Starbucks’ Veterans Day donation?
The $200,000 donation from Starbucks will be split equally between the Elizabeth Dole Foundation and the Wounded Warrior Project. Both organizations provide crucial support to veterans and their families:
- The Elizabeth Dole Foundation focuses on supporting military caregivers.
- The Wounded Warrior Project offers free programs that include mental health services, career counseling, and rehabilitative care.
Lt. Gen. (Ret.) Walt Piatt, CEO of the Wounded Warrior Project, expressed gratitude for Starbucks’ support, saying, “Supporters like Starbucks help us keep the promise to always be there for those who bravely served, including their families and caregivers.”
What are Starbucks Military Family Stores?
Starbucks’ Military Family Stores (MFS) serve as welcoming places where active military personnel, veterans, and their families can connect.
Located near major military bases, these stores focus on advancing veteran causes, closing the gap between civilian and military life, and partnering with veterans’ organizations. Starbucks aims to expand its MFS footprint to 250 stores by 2025, providing more community support and connections for military families nationwide.
Does Starbucks offer paid military leave for its employees?
Yes, Starbucks’ Military Service Pay provides eligible U.S. employees (partners) with up to 80 hours of pay each year when National Guard or Reserve obligations take them away from work. This program is part of Starbucks’ broader commitment to being an inclusive employer for veterans and their families.
How does Starbucks give back to military communities year-round?
Beyond Veterans Day, Starbucks provides continuous support to military communities through the Neighborhood Grants program, funded by The Starbucks Foundation. Based on nominations from Starbucks partners (employees), these grants go to nonprofits serving veterans and military families, empowering local initiatives to provide aid and support.
For Starbucks, partnerships with organizations like the Wounded Warrior Project (WWP) and the Elizabeth Dole Foundation are vital in making a real impact on veterans’ lives. Jason L., a Starbucks District Manager and member of the Armed Forces Network at Starbucks, highlighted the importance of these partnerships: “Our partnership with WWP has created space to live out this responsibility and in so many instances support Veterans with services they need.”
