This week, the Cannes Lions International Festival of Creativity 2024 was held in France, where the advertising industry celebrated the triumphs of the winning projects and agencies.
Thus, on June 21st, WPP was named Creative Company of the Year for 2024, and Ogilvy took home the Creative Network of the Year.
And the WPP agencies collected a total of 160 Lions, including one Titanium, 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze, with winners representing 41 different countries.
For its part, The Coca-Cola Company, whose global marketing partner is WPP Open X, was named Creative Brand of the Year for the first time in its history.
Industry Achievements
This news follows the announcement in May of this year that Unilever, one of WPP’s most important clients, was named Creative Marketer of the Year 2024.
Where, in keeping with the festival’s tradition, the Creative Agency of the Year award is given to the company that has earned the most points among its agencies.
During the Cannes Lions Festival in June, DAVID from Ogilvy received a Titanium Lion and a Grand Prix for Meet Marina Prieto from JCDecaux, while WPP Open X led by Ogilvy won a Grand Prix for Coca-Cola’s Recycle Me, and Ogilvy PR (Onefluence) also took home a Grand Prix for CeraVe’s Michael CeraVe.
Also, Scholz & Friends from VML won a Grand Prix for the 100th issue of the Frankfurter Allgemeine Zeitung, as did Grey for Sol Cement’s Sightwalks and Ogilvy and Mindshare for Vaseline’s Transition Body Lotion.
AKQA’s Pink Chip for DEGIRO and UN Women won no less than three Gold Lions and two Silver Lions, capping off a performance that saw wins from all WPP networks across all disciplines.
WPP’s media agencies, EssenceMediacom, Mindshare and Wavemaker, had a very strong festival, with GroupM ending the week as the industry’s leading media group with 90 Lions, up from 59 last year.
In light of this, Mark Read, CEO of WPP, said that “I am absolutely thrilled for our clients, people and agencies whose brilliant work these awards recognize. Winning the award for Creative Agency of the Year for WPP and Network of the Year for Ogilvy, and The Coca-Cola Company being named Creative Marketer of the Year for the first time in its history, is a remarkable achievement. Thank you to everyone who has made this Cannes Lions a success for WPP and our fantastic clients.”
For his part, Rob Reilly, WPP’s Chief Creative Officer, added that “creative excellence comes down to three things: people, process and passion. But doing it at scale requires an unwavering partnership between our brilliant agencies and our brave brand partners. Thank you all for believing in the transformative power of creativity.”
“It was inspiring to see so many agencies with incredible work this week. Our industry moves forward when we all come together to celebrate and champion the undeniable impact that creativity can have on our clients’ businesses and the communities we live in. I am incredibly proud of Ogilvy’s performance, but I am also incredibly pleased that we have collectively demonstrated as an industry that creativity always wins,” said Devika Bulchandani, Global CEO of Ogilvy.
In conclusion, Cannes Lions is more than just an awards show; it is a driving force shaping the future of advertising. Its impact is felt around the world, raising creative standards, driving innovation, reflecting changing culture and promoting positive change. For advertising professionals, Cannes Lions is an opportunity to learn, be inspired and connect with the global community, while for brands, it is a platform to showcase their creativity, take on social responsibility and leave a lasting mark on the world.
Now read:
WPP, Ogilvy y The Coca-Cola Company brillan en Cannes Lions 2024
Cannes Lions 2024: Entrevista con Luis Madruga, Chief Creative Officer de VML México
National Smoothie Day 2024. The best deals and promotions to celebrate
