Cannes Lions 2024: Interview with Avery Akkineni, CMO and Wanda Pogue, CSO of Vayner Media.

Avery Akkineni, CMO and Wanda Pogue, CSO of Vayner Media, spoke to Merca2.0 about how the use of Artificial Intelligence can help advertisers improve their inventories and make their budgets more efficient to reach the right target.

Today, we are privileged to present insights from two leading experts in the field, Avery Akkineni, Chief Marketing Officer (CMO), and Wanda Pogue, Chief Strategy Officer (CSO) of Veiner Media. In an exclusive interview with Merca2.0, Akkineni and Pogue delve into the innovative ways AI is revolutionizing advertising. They discuss how this cutting-edge technology is optimizing ad inventories and enabling advertisers to allocate budgets more efficiently, ensuring that campaigns resonate with the right target audience. Join us as we explore the future of advertising through the lens of AI with these visionary leaders.

Watch the complete interview here:

 

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Liz Puon

Liz Puon

Publicista por el CECC. Editora en jefe de merca20.com y Revista Merca2.0

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