-
In 2022, Live Nation’s concert revenue amounted to 13.49 billion U.S. dollars, up from 4.72 billion generated in the previous year.
-
In the same year, the U.S. live event company generated a total revenue of over 2.23 billion U.S. dollars with its ticketing services.
-
There were over 1.46 billion MasterCard debit cards in circulation worldwide including the United States by the end of the fourth quarter of 2021.
In a harmonious collaboration set to resonate with music enthusiasts around the globe, Mastercard has announced its exciting partnership with Live Nation, the world’s foremost live entertainment company. Recognizing the profound role that music plays in people’s lives, Mastercard is poised to connect over 100 million cardholders to their greatest passion—music—in ways that are both novel and electrifying.
Unlocking the Power of Music
Music is a universal language that knows no boundaries. It’s a pulsating rhythm that unites hearts and transcends cultures. This partnership seeks to harness the energy of music and translate it into a symphony of exclusive benefits. With this initiative, Mastercard users in 19 markets across Europe and Asia can access a world of unforgettable experiences. These include exclusive presale tickets, premium seats, and VIP encounters that will leave them dancing to a different beat.
As music aficionados are well aware, attending live concerts is akin to a spiritual experience. It’s a chance to connect with artists on a profound level, to become one with the music. Live Nation, a name synonymous with spectacular live events, is poised to make this connection more profound than ever. Mastercard’s cardholders will now gain privileged access to the magic that happens behind the stage curtains, elevating their concert-going experience to an entirely new level.
More Than Just a Concert Ticket
This collaboration takes the “concert ticket” experience to a whole new stratosphere. It’s about more than just gaining entry to an event; it’s about immersing yourself in the full spectrum of what live music offers. Beyond the stage, Mastercard cardholders can expect a smorgasbord of delights, including culinary adventures, wellness journeys, sporting escapades, and so much more.
A Union of Purpose: Making Music and Making a Difference
But the partnership doesn’t stop at creating magical moments. Mastercard and Live Nation are committed to doing good as well as providing good times. In line with this, they support the Priceless Planet Coalition, a dynamic initiative that’s committed to restoring 100 million trees. Guided by the prestigious Conservation International and World Resources Institute, this coalition galvanizes businesses and consumers to take collective action against climate change.
So, how does it work? Well, the concert experience just got even more fulfilling. As part of certain Mastercard presale events, cardholders have the opportunity to contribute to restoring a tree. It’s a small gesture that can make a big difference, allowing music lovers to give back to the planet while they enjoy the tunes.
A History of Supporting Music
For Mastercard, supporting music isn’t just a fleeting interest; it’s a longstanding commitment. As the sponsor of events like the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards, Mastercard has played an integral role in the global music stage. Yet, it doesn’t stop there. The brand has facilitated countless innovative and inclusive Priceless Experiences, forging deeper connections between fans and artists.
The result of this dedication was “Priceless,” an album created through a collaboration that nurtured emerging artists. Through mentoring, music was brought to life in a way that speaks to the heart of what Mastercard and Live Nation have created with this partnership: a unique and unforgettable musical experience.
In the world of music, Mastercard and Live Nation are the ultimate symphony. Their partnership is poised to take the experience of live music to the next level, offering cardholders far more than just a concert ticket. It’s about creating memories, making a positive impact on the planet, and letting music lovers everywhere connect with their passion in extraordinary ways.
