Cannes, Francia.- Con un total de 87 campañas en el shortlist de Film Craft, EUA se coloca como uno de los países con mayor numero de piezas inscritas en dicha categoría.
Film Craft tiene el objetivo de calificar las técnicas y habilidades de la producción basadas en la idea y ejecución de una campaña. La premiación se llevará a cabo durante la ceremonia de Film Lions Awards Ceremony el próximo sabado 25 de junio en el teatro Lumiere del Palais des Festivals.
A continuación te presentamos la lista completa de las campañas estadounidenses que se disputan por un León.
| Nombre de la Campaña | Anunciante | Producto | Agencia | País |
|---|---|---|---|---|
| PAPER | AMERIAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA |
| CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| FRONT SEAT | KOHL’S | KOHL’S | PARK PICTURES New York | USA |
| MOVIE NIGHT | KOHL’S | KOHL’S | PARK PICTURES New York | USA |
| FLETCHER’S DRIVE | AT&T – IT CAN WAIT | ITCANWAIT.COM | SMUGGLER New York | USA |
| HENNESSY THE PICCARDS | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| KIDS | MERCEDES-BENZ | SMART FORFOUR | RADICAL MEDIA New York | USA |
| SEIZE GLORY | CALL OF DUTY | CALL OF DUTY | HUNGRY MAN Los Angeles | USA |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| ONE MORE DAY | ONEMOREDAY.TODAY | GUN CONTROL PSA | STATION FILM New York City, NY | USA |
| STRONG | PROCTER & GAMBLE | PROCTER & GAMBLE | RATTLING STICK Santa Monica | USA |
| FLETCHER’S DRIVE | AT&T – IT CAN WAIT | ITCANWAIT.COM | SMUGGLER New York | USA |
| MOM TALK | QUARTER LIFE POETRY | QUARTER LIFE POETRY BOOK | QUARTER LIFE POETRY Santa Monica | USA |
| LOOKING BACK | CLARK STREET BRIDGE | WRITING SCHOOL | FCB CHICAGO | USA |
| GIRLS CAN’T CODE | GIRLS WHO CODE | NON-PROFIT | McCANN NEW YORK | USA |
| SIMPLY PUT | ANHEUSER–BUSCH INBEV | BUDWEISER | ANOMALY New York | USA |
| LAST | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| IMAGINE THE POSSIBILITIES | MATTEL | BARBIE | BBDO SAN FRANCISCO | USA |
| RESTRICTED BLING | T-MOBILE | T-MOBILE’S NETWORK | PUBLICIS SEATTLE | USA |
| FLETCHER’S DRIVE | AT&T – IT CAN WAIT | ITCANWAIT.COM | SMUGGLER New York | USA |
| STRONG | PROCTER & GAMBLE | HOUSEHOLD PRODUCTS | WIEDEN+KENNEDY Portland | USA |
| LAST | NIKE | NIKE | PARK PICTURES New York | USA |
| THE WORLD OF AUTISM | AUTISM SPEAKS | AUTISM SPEAKS | BBDO New York | USA |
| BOND MOMENTS | GILLETTE | GILLETTE & SPECTRE | SMUGGLER New York | USA |
| HISTORY OF SOUND | APPLE | APPLE MUSIC | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| WORLD OF PLAY | LG | LG G5 | MJZ Los Angeles | USA |
| AND SO IT BEGINS | OLD SPICE | OLD SPICE | MJZ Los Angeles | USA |
| HENNESSY THE PICCARDS | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| OFFICE | SAMSUNG ELECTRONICS AMERICA | GALAXY S6 | 72ANDSUNNY New York | USA |
| FLETCHER’S DRIVE | AT&T – IT CAN WAIT | ITCANWAIT.COM | SMUGGLER New York | USA |
| UPSIDE DOWN & INSIDE OUT (MUSIC VIDEO) | S7 / OK GO | S7 AIRLINES | BOB INDUSTRIES Santa Monica | USA |
| CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| HISTORY OF SOUND | APPLE | APPLE MUSIC | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| HENNESSY THE PICCARDS | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| SHOULDERS OF GIANTS | NISSAN NORTH AMERICA | NISSAN TITAN | TBWA\CHIAT\DAY Los Angeles | USA |
| OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES | USA |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
| THE CHASE | NIKE | NIKE GOLF | ROCK PAPER SCISSORS Los Angeles, CA | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| LEBRON UNINTERRUPTED | SAMSUNG | SAMSUNG VR | BISCUIT FILMWORKS Los Angeles | USA |
| WORLD OF PLAY | LG | LG G5 | MJZ Los Angeles | USA |
| STRONG | PROCTER & GAMBLE | HOUSEHOLD PRODUCTS | WIEDEN+KENNEDY Portland | USA |
| HISTORY OF SOUND | APPLE | APPLE MUSIC | EXILE Santa Monica | USA |
| IT’S IN OUR BLOOD | NASCAR | MOTOR SPORTS/AUTO RACING | OGILVY & MATHER New York | USA |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| FLETCHER’S DRIVE | ESPN/AT&T | ESPN/AT&T | WORK EDITORIAL New York | USA |
| YOUR FUTURE IS NOT MINE | ADIDAS | ADIDAS ORIGINALS | SQUEAK E CLEAN PRODUCTIONS Los Angeles | USA |
| BIGGER THAN US | HARMAN INTERNATIONAL/ JBL | JBL HEADPHONES | AMUSEMENT PARK ENTERTAINMENT Los Angeles | USA |
| AWAKEN YOUR FORCE | HP | X360, TABLETS | 180LA Santa Monica | USA |
| JANE | HP | SPROUT | 180LA Santa Monica | USA |
| MORE THAN BRAINS | UNIVERSITY OF PHOENIX | EDUCATION | 180LA Santa Monica | USA |
| EXTRA GUM “SARAH & JUAN” | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| NEVERENDING STORY | SPOTIFY | SPOTIFY | WIEDEN+KENNEDY New York | USA |
| SAMSUNG X LEBRON – “LET’S GO TO WORK” | SAMSUNG ELECTRONICS AMERICA | GEAR VR HEADSET | 72ANDSUNNY New York | USA |
| COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| WIENER STAMPEDE | HEINZ | HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE) | DAVID Miami | USA |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| BORN IN BRISTOL | TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT | TOURISM | VML Kansas City | USA |
| LAST | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| DEVICES | UNITED COMMUNITIES OF SAN ANTONIO | CYBERBULLYING AWARENESS | SHOOTERS FILMS San Antonio | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| TELL THE WORLD | DELTA | DELTA AIR LINES | SMUGGLER New York | USA |
| TAKE OFF: WHY WE GO | DELTA | DELTA AIR LINES | SMUGGLER New York | USA |
| HENNESSY THE PICCARDS | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| DARK TO LIGHT | MARS PETCARE | PEDIGREE | BBDO New York | USA |
| SMIRNOFF – CHRIS LONGFORM | DIAGEO | ICE ELECTRIC FLAVORS | 72ANDSUNNY New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| PAPER | AMERIAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA |
| MALAK AND THE BOAT | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| THE WORLD OF AUTISM | AUTISM SPEAKS | AUTISM SPEAKS | BBDO New York | USA |
| DOORS | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | BUCK DESIGN New York | USA |
| CALL OF DUTY: BLACK OPS 3 “SEIZE GLORY” | ACTIVISION | CALL OF DUTY: BLACK OPS 3 VIDEO GAME | MPC LA Santa Monica | USA |
| UNDER ARMOUR RULE YOURSELF | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| THE RETURN | SONY | PLAYSTATION | BBH NEW YORK | USA |
| HENNESSY THE PICCARDS | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| NEVER TOO NEXT | KOHLER | KOHLER | MJZ Los Angeles | USA |
| HALO 5: GUARDIANS “A HERO FALLS” 1:30 | MICROSOFT XBOX | “HALO 5: GUARDIANS” VIDEO GAME | METHOD STUDIOS New York | USA |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
