Además de México y Colombia, cuatro países latinoamericanos más lograron conquistar a los jurados en la categoría Print & Publishing.
De esta manera, durante la gala de premiación de este lunes en Cannes Lions se dio a conocer que Brasil, Argentina, Chile y Perú sumaron en conjunto 32 Leones más para la región entre los que destacan 5 Leones de oro firmados por agencias brasileñas y argentinas.
De esta manera, de los 89 galardones entregados en esta categoría, Latinoamérica se llevó 34 hecho que no es nada menor si se considera la cantidad de piezas y trabajos de gran calidad que regresan a casa con el mero reconocimiento de haber llegado al shortlist.
En este sentido, es importante mencionar que durante la edición pasada del festival de las 3 mil 777 piezas inscritas sólo 80 fueron reconocidas con un León.
A continuación todas las piezas ganadoras para Latinoamérica:
| Campaña | Anunciante | Producto | Agencia | País | Galardón |
|---|---|---|---|---|---|
| CUP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Gold Lion |
| BOWL | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| MATCHES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
| MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
| CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
| HORNS | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | Gold Lion |
| SOLDIER | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
| TRASH | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
| POVERTY | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
| STRIKE | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
| MATCHES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Gold Lion |
| BOWL | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| CUP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
| CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
| BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
| HAIR BRUSH | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Silver Lion |
| SCREW DRIVER | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
| WHISK | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
| INDIAN | AMMAN TEA BLEND | RELIEFING NATURAL TEA | BBDO CHILE, Santiago | CHILE | Silver Lion |
| CHINESSE | AMMAN TEA BLEND | RELIEFING NATURAL TEA | BBDO CHILE, Santiago | CHILE | |
| KEYS | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | Silver Lion |
| ENDLESS ENERGY | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
| GOOD VIBES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| DELICIOUS HAPPINESS | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| INSTANT FRIENDSHIP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| FREE SPIRIT | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| SWAT | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | Silver Lion |
| FIREMEN | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
| ARMY | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
| RESCUERS | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
| HIGHWAY 2 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | Silver Lion |
| HIGHWAY 3 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | |
| HIGHWAY 1 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | |
| THERE IS LIFE | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | Silver Lion |
| A BIG STEP | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | |
| WE ARE NOT ALONE | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | |
| BABY | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | Silver Lion |
| DIVE | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
| COUPLE | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
| CAT | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
| STOCKBROKER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Silver Lion |
| IT MANAGER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
| ARCHITECT | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
| ENGINEER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
| THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
| BEDTIME STORIES | BANDSPORTS | CORPORATE IMAGE | OGILVY BRASIL, São Paulo | BRAZIL | Silver Lion |
| ENDLESS ENERGY | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
| DELICIOUS HAPPINESS | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| GOOD VIBES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| INSTANT FRIENDSHIP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| FREE SPIRIT | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
| TYPEWRITER | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | Silver Lion |
| QUILL | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | |
| TELEGRAPH | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | |
| CAGE | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | Bronze Lion |
| IRON | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | |
| ENTRANCE | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | Bronze Lion |
| POKER | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | |
| BED | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | |
| BOBBIN | BIC | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion |
| BALL | BIC | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
| GIRLFRIEND | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | Bronze Lion |
| FATHER | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | |
| SON | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | |
| HOUSEKEEPER | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| CEO | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
| SUPERMARKET | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
| BIKER | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
| TONI | DISQUE DENUNCIA | CRIME REPORT SERVICES | AFRICA, São Paulo | BRAZIL | Bronze Lion |
| ESTER | DISQUE DENUNCIA | CRIME REPORT SERVICES | AFRICA, São Paulo | BRAZIL | |
| PROTEST SIGN | PERU21 | PERU21 | McCANN LIMA | PERU | Bronze Lion |
| FOOT TYPE TEST AD | ASICS | ASICS FOOT TYPE TEST AD | NEOGAMA BBH, São Paulo | BRAZIL | Bronze Lion |
| THE OUTSIDE EDITION | GO OUTSIDE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | Bronze Lion |
| THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| THE BOOK OF WARA’NÁ | AMBEV | GUARANÁ ANTARCTICA | F/NAZCA SAATCHI & SAATCHI, São Paulo | BRAZIL | Bronze Lion |
| THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
| FOOD | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion |
| TOY CARS | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL |
