Además de México y Colombia, cuatro países latinoamericanos más lograron conquistar a los jurados en la categoría Print & Publishing.
De esta manera, durante la gala de premiación de este lunes en Cannes Lions se dio a conocer que Brasil, Argentina, Chile y Perú sumaron en conjunto 32 Leones más para la región entre los que destacan 5 Leones de oro firmados por agencias brasileñas y argentinas.
De esta manera, de los 89 galardones entregados en esta categoría, Latinoamérica se llevó 34 hecho que no es nada menor si se considera la cantidad de piezas y trabajos de gran calidad que regresan a casa con el mero reconocimiento de haber llegado al shortlist.
En este sentido, es importante mencionar que durante la edición pasada del festival de las 3 mil 777 piezas inscritas sólo 80 fueron reconocidas con un León.
A continuación todas las piezas ganadoras para Latinoamérica:
Campaña | Anunciante | Producto | Agencia | País | Galardón |
---|---|---|---|---|---|
CUP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Gold Lion |
BOWL | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
MATCHES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
HORNS | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | Gold Lion |
SOLDIER | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
TRASH | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
POVERTY | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
STRIKE | GETTY IMAGES | IMAGE STOCK GALLERY | DDB ARGENTINA, Buenos Aires | ARGENTINA | |
MATCHES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Gold Lion |
BOWL | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
CUP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
MARCIA ZUCKERBERG | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | Gold Lion |
CARLA SLIM | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
BILLIE GATES | FORBES BRASIL | FORBES MAGAZINE | OGILVY BRASIL, São Paulo | BRAZIL | |
HAIR BRUSH | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Silver Lion |
SCREW DRIVER | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
WHISK | FREDDO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
INDIAN | AMMAN TEA BLEND | RELIEFING NATURAL TEA | BBDO CHILE, Santiago | CHILE | Silver Lion |
CHINESSE | AMMAN TEA BLEND | RELIEFING NATURAL TEA | BBDO CHILE, Santiago | CHILE | |
KEYS | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | Silver Lion |
ENDLESS ENERGY | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
GOOD VIBES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
DELICIOUS HAPPINESS | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
INSTANT FRIENDSHIP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
FREE SPIRIT | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
SWAT | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | Silver Lion |
FIREMEN | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
ARMY | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
RESCUERS | FORTE | FORTE SECURITY DOORS | CIRCUS GREY PERU, Lima | PERU | |
HIGHWAY 2 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | Silver Lion |
HIGHWAY 3 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | |
HIGHWAY 1 | SOMMIERCENTER | INSTITUTIONAL | MERCADO McCANN, Buenos Aires | ARGENTINA | |
THERE IS LIFE | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | Silver Lion |
A BIG STEP | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | |
WE ARE NOT ALONE | FUNDACIÓN REPRO | FUNDACIÓN REPRO | MERCADO McCANN, Buenos Aires | ARGENTINA | |
BABY | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | Silver Lion |
DIVE | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
COUPLE | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
CAT | MAPFRE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | |
STOCKBROKER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Silver Lion |
IT MANAGER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
ARCHITECT | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
ENGINEER | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | |
THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
BEDTIME STORIES | BANDSPORTS | CORPORATE IMAGE | OGILVY BRASIL, São Paulo | BRAZIL | Silver Lion |
ENDLESS ENERGY | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion |
DELICIOUS HAPPINESS | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
GOOD VIBES | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
INSTANT FRIENDSHIP | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
FREE SPIRIT | ALPARGATAS | HAVAIANAS | ALMAPBBDO, São Paulo | BRAZIL | |
TYPEWRITER | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | Silver Lion |
QUILL | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | |
TELEGRAPH | CITY OF BUENOS AIRES | CITY OF BUENOS AIRES | LA COMUNIDAD, Buenos Aires | ARGENTINA | |
CAGE | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | Bronze Lion |
IRON | CAFÉ CARIBE | CAFÉ CARIBE | PROLAM Y&R, Santiago | CHILE | |
ENTRANCE | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | Bronze Lion |
POKER | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | |
BED | LABORATORIOS FECOFAR | HEPACHOFA (DIGESTIVE PILLS) | DHÉLET Y&R LATAM, Buenos Aires | ARGENTINA | |
BOBBIN | BIC | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion |
BALL | BIC | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | |
GIRLFRIEND | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | Bronze Lion |
FATHER | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | |
SON | HASBRO | JENGA | DDB CHILE, Santiago | CHILE | |
HOUSEKEEPER | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
CEO | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
SUPERMARKET | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
BIKER | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO, São Paulo | BRAZIL | |
TONI | DISQUE DENUNCIA | CRIME REPORT SERVICES | AFRICA, São Paulo | BRAZIL | Bronze Lion |
ESTER | DISQUE DENUNCIA | CRIME REPORT SERVICES | AFRICA, São Paulo | BRAZIL | |
PROTEST SIGN | PERU21 | PERU21 | McCANN LIMA | PERU | Bronze Lion |
FOOT TYPE TEST AD | ASICS | ASICS FOOT TYPE TEST AD | NEOGAMA BBH, São Paulo | BRAZIL | Bronze Lion |
THE OUTSIDE EDITION | GO OUTSIDE | INSTITUTIONAL | TALENT MARCEL, São Paulo | BRAZIL | Bronze Lion |
THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
THE BOOK OF WARA’NÁ | AMBEV | GUARANÁ ANTARCTICA | F/NAZCA SAATCHI & SAATCHI, São Paulo | BRAZIL | Bronze Lion |
THE BOOK OF ROCK | KISS FM | KISS FM | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion |
FOOD | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion |
TOY CARS | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Y&R BRAZIL, São Paulo | BRAZIL |