Cannes, Francia.-. Países como Brasil, Argentina, Ecuador, Panamá, Perú y Colombia se encuentran dentro del shortlist de la categoría Direct, con lo que América Latina suma 34 nominaciones.
Notas relacionadas:
Cannes Lions: 74 piezas para Brasil en el shortlist de Press
España se anota 17 nominaciones en el shortlist de Direct
Todo está listo para el Festival Cannes Lions 2015
Para esta edición de Cannes Lions la categoría que premia las acciones que generan una respuesta directa del consumidor después de un claro call to action, contó con 2 mil 813 piezas inscritas de las cuales sólo 277 pasaron a la lista de nominados.
Para el caso de América Latina, Brasil lidera en número de piezas nominadas (20) seguido por Ecuador (11), Argentina (5), Panamá (3), Perú (3) y Colombia (2).
A continuación compartimos las listas de las piezas latinoamericanas nominadas dentro de Direct en esta edición de Cannes Lions:
Brasil
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL |
| NIVEA DOLL | BDF NIVEA BRASIL | FCB BRASIL São Paulo | BRAZIL |
| MEETING MURILO | KIMBERLY-CLARK | MOOD\TBWA São Paulo | BRAZIL |
| TICKET BOOKS | L&PM | AFRICA São Paulo | BRAZIL |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL |
| THE ROCKSTAR NEXT DOOR | GUITAR PLAYER | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| THE BEER FREEZE AD | BRASIL KIRIN | OGILVY BRASIL São Paulo | BRAZIL |
| MASP LOSERS FREE PASS | MASP MUSEUM | DDB BRASIL São Paulo | BRAZIL |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL |
| SAFETY WI-FI | FIAT | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | FCB BRASIL São Paulo | BRAZIL |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL |
| FIRST DAYS OUT | MARS | ALMAPBBDO São Paulo | BRAZIL |
| NIVEA DOLL | BDF NIVEA BRASIL | FCB BRASIL São Paulo | BRAZIL |
| $14,99 EXTREME MAKEOVER | PHILIPS | OGILVY BRASIL São Paulo | BRAZIL |
| ADVENTURES OF PENNY | ITAÚ BANK | DDB BRASIL São Paulo | BRAZIL |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL |
| IBM BITCOIN RAIN | IBM BRASIL | OGILVY BRASIL São Paulo | BRAZIL |
| THE ART OF WAITING | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL |
Ecuador
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR |
| TTYL (TALK TO YOU LATER) | CHEVROLET | MARURI GREY Guayaquil | ECUADOR |
| AIRPLANE BELLY | LAN AIRLINES | MARURI GREY Guayaquil | ECUADOR |
| TTYL (TALK TO YOU LATER) | CHEVROLET | MARURI GREY Guayaquil | ECUADOR |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR |
| LIVER SONGS | NATURES GARDEN | MARURI GREY Guayaquil | ECUADOR |
| HAVING A GOOD MEMORY HAS BENEFITS | NATURES GARDEN | MARURI GREY Guayaquil | ECUADOR |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR |
Panama
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA |
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA |
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA |
Perú
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU |
| UNFORGETTABLE ACCOUNT | BANPLUS | FCB MAYO Lima | PERU |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU |
Colombia
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| AID TO CART | EXITO GROUP / FOOD BANK | SANCHO BBDO Bogotá | COLOMBIA |
| ANTI-ROBBERY COURSE | NATIONAL POLICE | McCANN WORLDGROUP COLOMBIA Bogotá | COLOMBIA |
